W. Chan Kim – Blue Ocean Strategy Posted by Kevin Gauthier February 15, 2021 February 15, 2021 Posted in Business Tags: Book , review , Business , Chan , Blue , Ocean , Strategy In a nutshell (240 pages), this is a well written text book on creating a business strategy. W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. Fight for existing demand. You won’t … richa: April 20, … This blog article is a overview of some of the key points of the book by W. Chan Kim and Renée Mauborgne.In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Very few are my own words. When I look at the average amount of money I spend on a book, this book was double! They can do this fast and at low cost. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting … Some are paraphrases. Burke, A., van Stel, A. and Thurik, R. Blue Ocean versus Competitive Strategy: Theory and Evidence 2009 Blue Ocean Strategy Book Summary. If you’re looking to start a company or looking for exciting new avenues in the company you work for then this is the book for you. We will introduce the aspects of Red Ocean Strategies that most of the companies use around the world, and then we will compare the advantages and disadvantages of using Blue Ocean Strategies. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue Ocean Strategy, outlines the processes of removing the fight for competitive advantage and the battle for differentiation typical of many corporate strategies. I’ve implemented some of the … Let's take a look at BLUE OCEAN STRATEGY by W. Chan Kim and Renée Mauborgne. CHAPTER 11 Avoid Red Ocean Traps. Simultaneously increase value and decrease cost. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne Book Summary & Commentary 4.5 on Amazon 2004 240 pages "Blue Ocean Strategy argues that firms need to go beyond competing and the mere improvement of product or services in overcrowded industries and pursue value innovation to open up new market space and make the competition irrelevant." 15 Responses to Red Ocean vs. Blue Ocean. The goal of a Blue Ocean Strategy is for organizations to find and develop “blue … Winning is zero-sum against competitors. Create new demand. I N THE ORIGINAL VERSION OF OUR BOOK, we focused on defining what blue ocean strategy is and offering frameworks and analytic tools for creating commercially relevant new market space as expressed by the strategy canvas, four actions framework, the six paths, and so on.At the time, we felt reassured that we had reached a level of articulation and … Blue Ocean Strategy Example 1: Automobile Industry. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that … Thanks!!! Blue Ocean Strategy isn’t the cheapest book I’ve bought to review. In this frame - changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. My Ocean Is Turning Red; Updates on all cases and examples in the book, bringing their stories up to the present time; Two new chapters … A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting … Blue oceans, where a market space is new and uncontested, and strategy centers around value innovation. Consider two playing fields: Red oceans, where competition is fierce in bloody waters, strategy centers around beating rivals, and wins are often zero-sum. Marketing Book 16 Blue Ocean Strategy Concept Overview Analysis Achieve Success Through Innovation And Make The Competition Irrelevant Management Marketing Book 16 If you ally craving such a referred blue ocean strategy concept overview analysis achieve success through innovation and make the competition irrelevant management marketing book 16 ebook that will manage to pay for … So, was the expense worth it? Avoid competition and make competitors irrelevant. Reply. What is blue ocean strategy? Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. What is a blue ocean? good, concise article. In the 1890s, the horse and buggy was the primary mode of transportation. Description: Blue Ocean Strategy can be applied across sectors or businesses.It is not limited to just one business. The book covers examples of [yellow tail], SouthWest Airlines, Cirque du Soleil, NetJets, Curves, NTT DoCoMo, Home Depot, Ralph Lauren, Toyota, Novo Nordisk, Bloomberg, QB House, Apple, European Financial … Blue Ocean Strategy - Including Examples And PDF Download. This cut-throat battle leaves the water bloody. This expanded edition includes: A new preface by the authors: Help! Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting … In short, avoid head-to-head competition and focus on innovation. Blue ocean strategy pushes companies to create … To illustrate how Blue Ocean Strategy can be used in a variety of industries, we’ll cover three very different industries – automobiles, computers, and movie theaters. In an already contested market, there is a natural cap in place on the potential of your business. Based on the discussion, it is safe to say that the blue ocean is a better way that can bring fewer risks, more success, and increased profits for the company. Trade off value for cost. Blue Ocean Strategy | Blue Ocean Shift are about how you can create new market space and make the competition irrelevant. Professors Chan Kim and Renée Mauborgne introduced the concepts of red and blue oceans in their international best-seller Blue Ocean Strategy. Other Details in “Blue Ocean Strategy” The book is packed full of great ideas, tools and frameworks, but the real-life examples and case-studies are what really brings them to life. If you guessed it is red ocean strategy, you’re right. Blue Ocean Strategy Book Summary: Blue Ocean Strategy book summary is the definitive guide on how to innovate and create a business in a new market. My Ocean Is Turning Red• Updates on all cases and examples in the book, bringing their stories up to the present time• Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 yearsA landmark work that upends traditional thinking about strategy, this bestselling book charts a … Blue Ocean Strategy – by W Chan Kim and Renee Maurborgne. If you’re working in a normal company, you’re probably working in a “red ocean” of fierce and overcrowded competition. To explain blue ocean strategy one first needs to understand what it’s opposite is. Based on an eponymously titled book, this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.” Companies should instead look for new market space and ways to reinvent the industry. By single-mindedly focusing on points of disproportionate influence, tipping point leaders can topple the four hurdles that limit execution of blue ocean strategy. The Blue Ocean Strategy book defines ‘red oceans’ as those which already contain a high level of competition. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. This is the Red Ocean. The concept of Blue Ocean Strategies is new in the business world as it was first published in 2005 in the … Blue Ocean Strategy Summary Please note: The following book summary is a collection of my notes and highlights taken straight from the book. In my opinion, I had already got my money back as soon as I had reached page 31! Blue Ocean Strategy is a business book, and as such it is truly excellent, but the principles it is based on can actually apply to many aspects of life. The Problem: Current markets are flooded with competition. Posted by Dr. Sarah Layton in Blue Ocean Strategy on April 21, 2009. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. I don’t believe that good books can be adequately summarized. The Solution: Swim away from the competition. Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. as a tool of Blue Ocean Strategy can help the companies to exit the current economical crisis. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and … Although there is an inevitability to having to compete in crowded markets, there are too many advantages to avoiding this situation to ignore the possibility of looking for blue space. Beat the competition. Most of them are direct quotes. Definition: 'Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition.This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written.Blue Ocean … But have you thought about an escape to the blue ocean – far away from the competition? It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Yes! Share This . Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to … In addition, the four action templates appear as the best solution to identify the … Tia: November 19, 2009 at 12:49 am. The Blue Ocean Strategy and Shift Promote a Fresh Look at Innovation Webwire,Japan To achieve high growth, organizations need to focus on noncustomers and capturing new markets instead of competing among crowds of challengers, advises W. Chan Kim at the Panasonic’s Cross-Value Innovation Forum 2018 in Tokyo. Let” ― W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant 1-Page Summary 1-Page Book Summary of Blue Ocean Strategy . So, was it worth the expense? First published in 2005, it was updated and expanded with fresh content in 2015. In short, Red ocean strategy refers to competing for the existing marketplace where the blue ocean strategy denotes making a new uncontested marketplace. Make the competition irrelevant. Personally, I found the book extremely valuable. Red ocean strategy: Blue ocean strategy: Compete in existing industry. Blue Ocean Strategy makes strategising and planning easy with its ERRC framework and Strategy canvas mapping. This … Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Create a new uncontested industry. According to the authors’ experiences, this exclusive summary will show you how to go out into new waters by shifting to the blue ocean – that is going from a … The official website. More and more companies are competing for smaller and smaller profit margins. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. Create a … Find somewhere that is wide open. Red ocean strategy describes the standard method of doing business, in …